Think of some of the most successful leaders from history. Leaders like Steve Jobs, Richard Branson, Nelson Mandela, Henry Ford, Sam Walton and Elon Musk to name a few. All these leaders share a common trait. They are all created something that made the world a better place.
How Steve Jobs Approached Life
Steve Jobs had a very action orientated approach to life.
“Everything around you that you call life was made up by people that were no smarter than you.” – Steve Jobs
Pause and reflect on this quote for a moment.
Everything you see around you was made by people just like you and me. The food you consume, the technology that makes your life easier, the art and writing that inspires you. All of these things were created by people just like you and me. The world has gifts because at some time, someone made the decision to create something new. Someone decided to build something to make the world a better place.
Making the Shift from Consuming to Creating
In the information saturated world of today we spend way too much time consuming and nowhere near enough time creating. This is because the consumption of products, services, information and media is near effortless.
There is no risk to consuming. Whilst creating is risky. When we create, we risk rejection. We risk choosing the wrong path. We risk being wrong. Most of all we risk failing.
Successful leaders choose to spend their time creating. Just as Steve Jobs did so many years ago when he came to understand that he could make things and in so doing change the world.
“It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.” – Steve Jobs
As soon as you find your unique contribution you too can start to creating things. You too can use your skills, passions and talents to change the world and make a dent in the universe.
When given the choice between consuming and creating leaders choose to create.
The World Belongs to the Creators
The world belongs to leaders who create. Creating is what makes the world a better place. Creating is what leaders do.
Leaders create the environment in which everyone else lives.
As a leader you need to be creating. Creating visions. Creating new businesses. Creating new products. Creating new services. Creating new ideas. Creating new music. Creating new stuff.
Leaders are always creating something new.
So how do leaders shift from consuming to creating? Let us explore three ways to get started.
1. Recognise You Don’t Need Permission
Stop waiting for permission. Those who created everything you see are no smarter, are no more powerful and are no more talented than you.
You don’t need to be a genius or have special talents.
You don’t need any approval.
You don’t need to be granted permission.
You don’t need to be empowered or promoted.
Leaders don’t wait for permission. Once leaders know the change they want to make in the world. They act. You can do the same.
2. Reduce the Amount of Information You Consume
The next step you need to do is to reduce the amount of useless information you consume. This simple act will free up two critical resources. Your time and your creative energy. The exact resources you need to start creating something new.
Each day you need to decide how you will use your time? Are you going to spend your day consuming stuff or are you going to get to work creating something new?
I suggest that you spend your time creating something new. Look for ways to create more and consume less.
3. Develop a Disciplined Daily Routine
If you are serious about creating you need to schedule time dedicated to creating.
“The Principle of Priority states (a) you must know the difference between what is urgent and what is important, and (b) you must do what’s important first.” – Steven Pressfield, The War of Art
Successful innovators like Henry Ford, Elon Musk and Benjamin Franklin have a disciplined daily routine that helps them stay focused on what’s important. You too will need a daily routine to help you stay focused. Create a daily routine focused on creating not consuming.