Each of us approach the idea of purpose from a different place in our life journey. Our ideas about purpose are shaped by our experiences, beliefs, culture and education. You may be asking “why does this matter?”. Well, what we believe about purpose can frustrate our efforts as we try discover our purpose. Your beliefs about purpose can either help or hinder you.
It was the German philosopher Frederick Nietzsche who observed that “he who has a why can endure any how”. Leaders who know their why are better able to navigate and achieve success in the fast changing and uncertain world of today.
Consider some of the leaders of the past who persevered in the face of difficult circumstances. Leaders such as Nelson Mandela, Winston Churchill, Mahatma Gandhi, Martin Luther King, Jnr. and so many others. These leaders connected to a purpose that matter to them. For Nelson Mandela it was the liberation of the people of South Africa. For Winston Churchill it was to prevent Hitler from conquering the world. The reason we remember these leaders was their commitment to a bold purpose. It’s this courage and commitment to a purpose that inspires us still today.
Too much to do and not enough time. This is the biggest challenge facing leaders today. Leaders find that there are many good things to do, it’s difficult to decide where to focus, what gets done and what gets left undone. Here’s a way to cut through the noise and keep focused on what matters.
Communication is most important to leaders. Leaders often spend too much time communicating the “what” and the “how” and don’t devote enough time to the “why”. The result? People are left feeling disengaged and uninspired.
Effective leaders spend time communicating the “why” – before moving on to talk about the “what” and the “how”. The result? People connect with the leaders vision, purpose and intent.
“Life is too short not to do something that matters.” – Hugh Macleod