Have you ever wondered “what are the keys to effective leadership?” I am sure that we all have asked this question at some time. And this is exactly the question which Tom Rath and Barry Conchie seek to answer in the book “Strengths Based Leadership: Great Leaders, Teams, and Why People Follow”. To answer this question they reviewed a culmination of 30 years of research by Gallup Corporation. The research they reviewed included over 40,000 personal interviews with leaders from around the world and 20,000 interviews with followers to ask why they follow a leader. The results of their research lead to the authors proposing the following three keys to effective leadership.