Fish don’t know they’re in water. Fish are surrounded by water at all times. They’re used to living in water, it’s all they know, so it becomes impossible for them to see it! To get fish to see the water you’d need to help them step outside their environment. Only then would they be able to look from the outside-in and see the water.
It’s the same for leaders. We cannot see the environment or the context in which we lead. When leaders fail to recognise the context in which they’re leading bad things happen. We apply outdated leadership practices. We blindly repeat the ideas and practices that lead to yesterday’s success.
The result? Leadership failure!
It’s becoming more and more difficult to apply yesterday’s leadership practices to today’s problems. Why? Because the context has shifted. We now live in a VUCA world and this changes everything!